The Greatest Movie Ever Sold

THE GREATEST MOVIE EVER SOLD (2011) - May 18, 2011
Meh.  A slickly made but kind of underwhelming documentary about Morgan Spurlock's efforts to make a documentary about product placement and advertising, funded solely by product placements.  It's a fairly interesting premise, though seeing Spurlock take meeting after meeting does eventually wear out its welcome a bit.  There's also some interesting exploration of the nature of advertising in our society, and how it affects us; I actually wish there were more of this stuff and less of the aforementioned meetings.  There's definitely a surfeit of interesting material to cover with this topic, but Spurlock seems reluctant to explore it beyond a surface level.  There's also a lack of a unifying thesis here; it seems fairly clear that Spurlock is wary of product placement and advertising in general, but he never really takes a stand either way, probably to avoid offending his many sponsors.  **